Origin of the boak group
Boston-based George Boakye-Yiadom is not your typical Marketing Consultant. Ghanaian-born and deeply rooted in his West African origins, George's journey into marketing management and social media marketing is as unique as it is inspiring. The name B-O-A-K, pronounced Bo-Uk, which is derived from the first four letters of his last name, is a testament to his pride in his heritage and his commitment to authenticity.
Before delving into the world of marketing, George was known as a stylist among family and friends and dedicated his time to the mental health industry. However, life had other plans. At the age of 25, George faced a life-altering diagnosis of Cardiomyopathy, a rare and incurable heart condition. This challenge was further compounded when he suffered a stroke and underwent open-heart surgery. Now, standing tall at 6ft 8in, George relies on an LVAD medical device, serving as his artificial heart. This unexpected twist in his health journey made everyday tasks, like wearing clothes comfortably, a challenge. But George, with his indomitable spirit, turned adversity into opportunity.
Drawing inspiration from his Ghanaian culture and community, George fused his passion for style with his newfound interest in marketing. He quickly established himself as a force to be reckoned with in the marketing world, bringing an AfriMovement touch to his strategies. His very life and daily comfort became intertwined with the industry, making him not just a Marketing Consultant but a testament to resilience, innovation, and the power of authentic branding.
Today, with over nine years of experience, George Boakye-Yiadom stands as a beacon in marketing management and social media marketing, proving that sometimes, the most profound inspirations come from our most challenging moments.